Microsoft HK and their HK-centric Gadgets

April 6, 2007

Microsoft Hong Kong recently announced a slew of Hong Kong-specific Gadgets for Vista, which provide a fascinating insight into typical Hong Kong Internet tastes.

The range of Microsoft HK’s release also reflects Hong Kong Netizens’ current surfing habits. Traditional Chinese-language site discuss.com.hk currently clocks in at number four on Alexa.com’s Hong Kong-specific list of most-surfed Web sites, and their Gadget rides high on Microsoft’s lineup, along with 28car.com - another site aimed at Hong Kong’s Internet-savvy gearheads.

Also on the slate: an SMS-wrangler from Hong Kong telecom operator CSL, a podcast Gadget from local daily South China Morning Post, a Gadget for fotop.net (Hong Kong’s answer to Flickr), an online music browser from EOLAsia.com, and a phone-directory from PCCW Ltd (Hong Kong’s incumbent telecom company and broadband service provider).

“”People want gadgets on their new Windows Vista Sidebar because they are convenient and fun”,” said Adam Anger, senior director, Business & Marketing Organization, Microsoft Hong Kong, at the launch event. “Hong Kong people will be able to access the latest information and cool stuff from their local favorite sites at their fingertips […] users can track news and other information on their gadgets without opening a browser”.”

While the range of Gadgets announced by Microsoft HK is broad, none of them are the first Microsoft Gadget in Asia. In late January, Microsoft and discount airline AirAsia teamed up to promote the AirAsia Vista Gadget.

Add to a social site or email to a friend

Posted in microsoft, asia, releases